Everyday Phrases
How Do You Say Hello in Brazilian Portuguese?
All the ways to greet in Brazil - formal, friendly, and fun - plus pronunciation tips and cultural context.
Core greetings
Olá
Neutral and polite. Works in emails, stores, and formal situations.
Oi
Most common casual hello - use with friends, colleagues, family.
E aí?
Very casual “What’s up?” often used among friends.
Time-based greetings
Bom dia
Good morning (until noon). Pronounce the nasal “bom” softly: /boɲ/.
Boa tarde
Good afternoon (roughly noon to sundown).
Boa noite
Good evening or good night.
Add follow-up questions
- Tudo bem? (How’s everything?)
- Tudo certo? (All good?)
- Como você tá? (How are you?)
Regional flavor
In the Northeast you might hear “Oxe, e aí?”, while in the South “Bah, tudo bom?” is common. Copy what locals say to blend in and show appreciation for regional culture.
Pronunciation tips
- Keep “oi” short: /oy/, not “oh-ee”.
- Make “bom dia” sound like “boɲ dʒia” - the “m” becomes a nasal sound.
- Smile while saying “E aí?” - it’s easier to sound friendly.
Etiquette and extras
- In casual settings, greetings often include a cheek kiss or quick hug.
- Use “Oi gente!” when arriving at group chats or rooms.
- In business, combine “Olá” with the person’s name and title.
Extra tips to sound natural
- Smile and make eye contact - Brazilians notice body language as much as words.
- Add the person’s name: “Oi, Ana!” instantly warms up the greeting.
- Use a rising intonation for “E aí?” or “Tudo bem?” to show genuine interest.
Conclusion
To say hello in Brazil, choose “Oi”, “Olá”, or a time-based greeting, then follow up with a warm question. Add a name, smile, or regional expression to sound even more authentic. Practice these with friends and you’ll fit right in.